SPORTS BETTING
US – Esports Entertainment Group signs content partnership with ESTV EsportsTV
By Lewis - 16 August 2021
Esports Entertainment Group has signed an exclusive partnership with ESTV EsportsTV to create gaming content using their Esports Gaming League tournament platform.
ESTV is the first worldwide 24-7 live linear video channel dedicated to esports. Launched in May 2019, ESTV provides round-the-clock coverage of esports athletes and gaming franchises from an insider perspective.
Esports Entertainment Group will create multi-platform content based on branded tournaments featuring amateurs as well as professional sports athletes. EEG will leverage its relationships with numerous NFL, NBA, NHL and MLS teams to create stories and gaming action.
“We are proud to partner with Eric and the team at ESTV. Their global platform for esports and gaming content can be watched via Roku, Amazon Fire, Sling, and many other providers in over 45 countries,” said Grant Johnson, CEO of Esports Entertainment Group.
“ESTV will help us and our professional sports team partners gain additional reach and engage the lucrative millennial demographic.”
“Grant and his team at EEG have done a great job aggressively expanding their offering into traditional sports teams and leagues,” added Eric Yoon, CEO of ESTV. “EEG’s content will be a great addition to ESTV programming and community engagement, allowing us to grow our partnership together in all facets as they continue to expand their sports betting platform.”
