Esports Entertainment Group has signed a partnership agreement with the Los Angeles Chargers to be the NFL franchise’s official esports tournament platform provider.
As part of the new multi-year agreement, the company will operate co-branded esports tournaments annually for the Chargers utilising its Esports Gaming League platform. Additionally, the Chargers have taken an equity stake in Esports Entertainment Group.
“We continue to gain strong traction among top-tier professional sports franchises with our industry-leading tournament platform,” commented Grant Johnson, CEO of Esports Entertainment Group.
“We are delighted to expand our reach in the NFL through our partnership with the Chargers. Our robust tournament platform will help the Chargers strengthen connections with their fans, while providing new avenues for engagement.”
As a partner of the Chargers, EEG will leverage player imagery within the Chargers’ local market and will also work with the Chargers to promote the tournaments in extensive ongoing digital marketing efforts spanning social, email, mobile, and online channels.
“The popularity of esports amongst our fans provides a great opportunity for our team to create deeper connections and meaningful engagements,” said Chargers Chief Revenue Officer Jim Rushton.
“We think the Chargers Gaming Tournaments will be very popular with our fans and a fun way to compete in an entertaining and social environment with gamers throughout our fan base.”
“Working with the Chargers and other top teams in the NFL, NHL, NBA, and more provide a strong validation of the quality of our robust platform and its ability to meet the demanding needs of large-scale, high-profile deployments,” added Magnus Leppäniemi, President of Esports at Esports Entertainment Group.