US – Everi buys data analytics platform from XUVIBy Phil - 19 April 2022
Everi Holdings has bought some strategic assets from XUVI, a privately owned marketing platform provider designed to value, target and engage customers to increase loyalty through immersive data analytics utilizing customer behaviors and artificial intelligence. The acquisition was funded from existing cash on hand. Financial terms were not disclosed.
XUVI’s marketing platform, BEAMSTUDIO, is a cutting-edge technology solution that combines historical and behavioral propensity data to assign a customer’s future value based on their unique characteristics and behaviors. The technology provides real-time predictive and actionable insights to augment marketing with targeted campaigns focused on valued customers. BEAMSTUDIO increases operating efficiencies through data analytics and automation of routine marketing tasks, and optimizes marketing spend by reducing over and under-reinvestment. BEAMSTUDIO is expected to assist Everi’s current QuikMarketing capabilities and leverage consumer data to assist casino marketers and deliver intelligent interactions across all channels and lay the foundation for highly targeted, cost-effective, and successful campaigns to acquire new patrons and strengthen existing customer relationships with precision and insight.
Darren Simmons, Everi’s Executive Vice President and FinTech Business Leader, said: “The combination of XUVI’s technology with our existing innovative loyalty solutions and marketing services will further strengthen our ability to provide customers with actionable information to enhance their patrons’ gaming experience and drive revenue growth. This transaction marks another proof point of our focus on providing the gaming industry with the most extensive suite of loyalty and marketing technology to deliver a one-stop shop of comprehensive, integrated solutions that enable a seamless, convenient experience for casino patrons while delivering operational efficiencies for casino operators.”