Supplier News
US – Everi launches as new casino brand for GCA
By Phil - 25 August 2015
Everi, a bold new brand name for the casino industry, has now officially launched with senior management and Board members of Everi Holdings joining the company’s larger-than-life mascot, The Money Man, at the New York Stock Exchange to ring the NYSE Opening Bell.
The new Everi Holdings, formerly Global Cash Access Holdings, “Powers the Casino Floor” as the casino industry’s only sole-source provider of slot machine gaming entertainment and secure financial solutions.
Born from the promise of possibility, the company’s new Everi brand is modern, forward thinking and premium. Signifying the Company’s new direction, Everi is confident and dynamic.
Ram Chary, President and Chief Executive Officer of Everi, said: “We’re excited to launch our organization’s rebranding initiative, including a new corporate name and logo, as we highlight Everi’s unique position as the gaming industry’s only company that can offer a diverse floor-wide portfolio of gaming entertainment, cash access, security and intelligence solutions that together deliver greater value to our casino customers. Operators and patrons alike will benefit from Everi’s dedication to strength, innovation and excitement and from our commitment to constantly look for ways to improve patron experiences and operator processes.
“With Everi, we are redefining our organisation following our successful transition to a full-service casino gaming equipment and payments solutions provider,” Mr. Chary added. “Through our commitment to innovation and ability to address casino operators’ gaming and payment technology needs, we are helping customers succeed. We’re looking forward to showcasing our unified product portfolio at the Global Gaming Expo in Las Vegas (September 29 to October 1) where we will demonstrate that Everi ‘Powers the Casino Floor.'”
