SPORTS BETTING
US – FanDuel chooses Prove Identity to provide secure sign ups
By Phil - 5 May 2023
Prove Identity, the leader in digital identity, today announced that FanDuel Group, the premier mobile gaming destination in the United States, selected Prove to offer seamless and secure gaming experiences for its users.
FanDuel is the industry leader in legalized and regulated mobile sports wagering, and is changing the way consumers engage with their favorite sports, teams, and leagues. The announcement marks Prove’s continued growth within the larger iGaming and sports betting landscape.
FanDuel will be the first tier-one online sportsbook in the United States to utilize Prove’s Pre-Fill solution, which auto-fills online applications with bank-grade data from authoritative sources, and authenticates consumer identities to thwart account opening fraud, such as synthetic identity fraud. Users will benefit from a faster, easier, and more secure sign-up process, and information is auto-filled in a privacy-enhanced fashion only with the customer’s consent. The solution enables companies to make their account opening processes 80% faster by shaving off clicks and keystrokes that kill conversions and can onboard customers in as quickly as three clicks.
“FanDuel is the premier gaming destination in the sports betting space, and together, we have a shared vision of a more seamless, safer player experience for their customers,” said Tom Hill, Director of Digital Identity and Head of Sports Betting and iGaming at Prove. “With a high number of registration abandonment rates in this market, Prove Pre-Fill will allow FanDuel to securely migrate users through its verification process safely, allowing them to enjoy the company’s portfolio of product offerings.”
“We pride ourselves on being a fan-focused company and that passion has led to the continued development of new solutions that ensure our customers can have a safe experience they trust,” said Billy Turchin, Senior Vice President, Product at FanDuel. “Partnering with Prove to use their Pre-Fill solution will help us protect our customers while making our signup process a more seamless experience.”
Prove’s solutions are used by more than 1,000 businesses globally across diversified industries, including 8 of the top 10 banks, 3 of the top 5 retailers, 2 of the top 3 cryptocurrency exchanges, 2 of the top 3 healthcare companies, and 6 of the top 10 insurance companies in the US.
