SPORTS BETTING
US – Fanduel names Craig Carton National Responsible Gaming Ambassador
By Phil - 24 September 2021
In its next step to lead industry-wide comprehensive responsible gaming efforts, FanDuel Group has named acclaimed sports radio and television personality and problem gambling advocate Craig Carton as its first national responsible gaming ambassador. Carton, who currently co-hosts sports talk show “Carton & Roberts” on WFAN 101.9 FM / 660 AM (WFAN-FM/AM) in New York will immediately join FanDuel’s efforts to promote safer gaming behaviors. His involvement will be focused in three critical areas including: advocacy, prevention awareness and content development focused on the importance of wagering within limits.
“My story and personal history with gambling has been well documented,” said Carton. “More than ever, I want to use my experience and platform to shine a meaningful spotlight on the issue of problem gambling. It was important to me that I find a real partnership with a company that shared my passion for this issue. It became clear FanDuel shared the same goals and was comfortable working transparently with me for the sole purpose of protecting people.”
“More than ever, I want to use my experience and platform to shine a spotlight on the issue of problem gambling.”
“We are absolutely thrilled to partner with Craig to place even more emphasis on responsible gaming behaviors,” said Mike Raffensperger, Chief Marketing Officer, FanDuel Group. “Everyone at FanDuel understands the importance of protecting our customers who are also our family, friends, neighbors and community members. Craig’s powerful personal story will help fuel our mission of making sure no bet placed results in hurting a loved one.”
Carton will join the company’s Responsible Gaming Steering Committee chaired by FanDuel’s President & Interim CEO Amy Howe helping to shape company policy. He will engage in frequent speaking events that promote RG education with a specific focus on new customers; both in new states and with 21–25-year-old consumers and play an active consulting role with FanDuel’s RG operations and customer service teams to review and evaluate the company’s standards and procedures for monitoring safe play. He will provide insight on FanDuel’s current development of artificial intelligence capabilities that spot problematic play patterns faster and more accurately
Carton will become central to prevention messaging encouraging greater adoption of FanDuel’s responsible gaming tools including wager, deposit and time limit technology. He will educate customers in new markets as states legalize mobile gaming to ensure customers are aware of the tools and resources designed to protect them and aid in the creation of FanDuel’s RG specific advertising campaigns.
