Interactive
US – FanDuel Sportsbook becomes PGA TOUR official betting operator
By Phil - 1 September 2020
The PGA TOUR and FanDuel Sportsbook agreed today on a multi-year content and marketing relationship designating FanDuel an Official Betting Operator of the PGA TOUR.
By joining the TOUR’s Official Betting Operator program, FanDuel will have rights in the United States to use PGA TOUR marks, rights to advertise within TOUR media and TOUR partner platforms, plus content and video rights allowing FanDuel to create pre-game and post-game betting programming, as well as distribution of highlights to users who have placed bets. Additionally, the PGA TOUR and FanDuel will collaborate to deliver odds-based content to fans via TOUR Digital Platforms like PGATOUR.COM and the PGA TOUR app.
“We have long admired FanDuel’s brand, product and marketing strategies as well as the leadership position it has taken since the legalisation of sports betting in 2018,” said Norb Gambuzza, SVP, Media and Gaming at the PGA TOUR. “We are excited to bring FanDuel into the PGA TOUR’s Official Betting Operator program as we continue to engage new fans in this rapidly growing space.”
FanDuel Sportsbook has seen substantial growth in golf gaming. Golf has recorded the highest single event handle on FanDuel Sportsbook over nine of the last 12 Sundays.
FanDuel Sportsbook’s total golf handle in New Jersey in 2020 already has surpassed the total golf handle from 2019, even without [13] weeks of PGA TOUR competitions during the shutdown.
“Golf interest is up on FanDuel, so we are excited to deepen our relationship with the PGA TOUR,” said Mike Raffensperger, CMO FanDuel Group. “We will now be able to offer unique gaming experiences on our platform, special TOUR related promotions for our customers and an enhanced content experience across the TOUR’s properties to really prove to bettors across the nation that there are More Ways to Win at FanDuel.”
Following the Supreme Court’s decision that overturned the Professional and Amateur Sports Protection Act in 2018, the TOUR instituted an integrity program in collaboration with Genius Sports to protect its competitions from betting-related corruption. Later that year, the TOUR announced a global partnership with IMG ARENA to license its official, live scoring data to betting operators all over the world.
