FanDuel Group and Bally’s Corporation have opened their FanDuel Sportsbook inside Bally’s – Atlantic City Hotel & Casino in New Jersey.
The FanDuel Sportsbook’s permanent location opened to the public just in time for the madness of college basketball to begin. The FanDuel Sportsbook at Bally’s Atlantic City is conveniently located by the Northern boardwalk casino entrance and as customers enter, they will be greeted by two large video walls and multiple betting kiosks. The inside of the sportsbook features a central 25-foot-wide state-of-the-art LED video wall, flanked by two 10-foot-wide LED video walls on either side and 10 video displays so fans will never miss out on the action. Fans can place sports wagers at five betting windows or use one of twenty IGT PlaySports self-serve betting kiosks. FanDuel will provide its proprietary risk and trading technology that leverages the IGT PlaySports platform to offer bets on all major U.S. sports, including professional football, basketball, baseball, tennis, MMA, soccer, golf, motorsports racing and more.
“We are privileged to partner with Bally’s Corporation to open our FanDuel Sportsbook inside Bally’s Atlantic City”, said Andrew Kleiman, Senior Director of Operations, FanDuel Group. “The legacy of Atlantic City and excitement of being steps away from the boardwalk creates a unique atmosphere for our customers. We look forward to a successful future with our new partner and community.”
The new FanDuel Sportsbook features a curated food and beverage menu, with modern, pub-style fare ranging from Truffle Tots and Smash Burgers to Spicy Edamame and their Curveball Club sandwich, smothered with Basil Aioli. Guests can also treat themselves to a selection of craft and local beers at the iPourIt® self-pour beverage dispenser beer wall, along with thoughtful specialty cocktails.
“The new FanDuel Sportsbook at Bally’s AC is the fifth retail sportsbook we have opened in the last couple years,” says George Papanier, President and Chief Executive Officer of Bally’s Corporation. “We now operate sportsbooks in Rhode Island, Colorado, Delaware, Mississippi, and New Jersey – we are thrilled to be in this market and to give our guests an incredible sportsbook experience, right off the boardwalk and our gaming floor.”
The partnership between Bally’s Corporation and FanDuel Group began in May with the launch of the FanDuel Sportsbook online and mobile experience in Colorado. The partnership combines Bally’s Corporation nationwide experience in gaming and casino operations with FanDuel Group’s market-leading sports betting retail expertise and global brand. The FanDuel Sportsbook at Bally’s Atlantic City is FanDuel’s second retail sportsbook in New Jersey and the sixteenth retail sportsbook in the United States.