Interactive
US – FanDuel to launch TV show in the States
By Phil - 11 September 2018
Fantasy sports specialist FanDuel and TVG, America’s national horse racing network, will launch a live, integrated Sunday morning sports betting pregame show, More Ways to Win, and the premiere of Barstool Sports new syndicated program, The Barstool Sports Advisors.
“TVG’s proven experience with live sports programming, along with our world-class cast of talent will make More Ways to Win an innovative Sunday offering for any sports fan waiting for kickoff.”
“The expansion of our Sunday morning programming, including our partnership with Barstool Sports, will bring a whole new audience to our network for a mix of sports betting, news and daily fantasy content that’s relevant to their interests,” said Kip Levin, CEO of TVG Network and COO of FanDuel Group. “Our Sunday morning programming will now offer up-to-the-minute sports betting information, football news, and expert opinions and insights to complement our customary coverage of the best in live horse racing from around the world. The integration of fantasy and sports betting content into our television assets provides a unique, unmatched marketing platform for the FanDuel Group.”
Beginning at 10 AM ET on Sunday, September 9, TVG will debut The Barstool Sports Advisors, a look at the Sunday slates in a way that only Barstool Sports can deliver. The show will be hosted by Barstool Sports personalities Daniel “Big Cat” Katz, Stu “The Source” Feiner, PFT Commenter, and Barstool Sports founder, Dave Portnoy. The thirty-minute syndicated program will be followed by a separate thirty-minute show exclusive to TVG.
“I’ve been a fan of TVG forever and I’m excited to bring Barstool Sports to the network,” said Dave Portnoy, founder of Barstool Sports.
The Barstool Sports Advisors will lead in to TVG’s newest studio show, More Ways to Win, which will premiere Sunday, September 9 at 11 AM ET. The live two-hour studio show, hosted by former ESPN and SportsCenter anchor Lisa Kerney, will prepare viewers for Sunday’s games and races with a mix of football news, sports betting information, fantasy news, and live data integration all in one program. More Ways to Win will translate the news of the day into actionable items for sports betting and fantasy consumers. In another groundbreaking move, More Ways to Win will feature live reports from the FanDuel Sportsbook at the Meadowlands Racetrack in New Jersey, putting viewers at the center of the action at the only US sportsbook next to a professional football stadium. Additionally, the show will include horse racing from the biggest tracks in the United States, with TVG experts providing commentary.
“Our goal is that More Ways to Win will revolutionize sports betting news and information in the same way CNBC changed television coverage of the stock market,” said Kevin Grigsby, Executive Producer of More Ways to Win and Senior Vice President of Content Development at TVG. “TVG’s proven experience with live sports programming, along with our world-class cast of talent will make More Ways to Win an innovative Sunday offering for any sports fan waiting for kickoff.”
Available in a combined 60 million homes, More Ways to Win, The Barstool Sports Advisors, and all of TVG and TVG2’s content is available on Apple TV, Amazon Fire, and Roku via the new Watch TVG App. The international racing programming previously shown in the Sunday 11 AM ET timeslot on TVG will now be available on TVG2.
