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US – FireKeepers Casino Hotel signs new partnership with US Integrity

By - 7 June 2023

FireKeepers Casino Hotel signed a new comprehensive partnership with U.S. Integrity.

FireKeepers, located in Battle Creek, MI, has been partnered with U.S. Integrity since 2022. They opened their retail sportsbook operation on 22 June 2020. The sportsbook, located on the main casino floor, is called Dacey’s Sportsbook. In addition to adding the retail sportsbook, FireKeepers Casino Hotel also launched a mobile and online wagering platform 12 July 2021.

“We are very excited to be working with U.S. Integrity as we have continued to see solid growth in sports betting, both on-premises and digitally,” says Jim Wise, Vice President of Marketing & Sports/Online Gaming at FireKeepers Casino Hotel. “Having USI as a partner ensures the safest bets for our guests, as we have the ability to identify potentially suspicious wagering activity in real time.”

USI will provide integrity monitoring services via its proprietary dashboard to FireKeepers Casino Hotel. USI conducts analysis across dozens of data sets to proactively identify irregular contest-level, officiating, and wagering patterns.

“U.S. Integrity is proud to partner with FireKeepers Casino Hotel and assist with the protection of their sports-betting platform,” says Matthew Holt, USI’s CEO and co-founder. He continued, “USI’s mission is to provide conflict-free, best-in-class insights and compliance solutions to our clients. We are looking forward to working with the outstanding team at FireKeepers Casino Hotel. Their commitment to fair and safe sports wagering aligns with the integrity standards USI aims to uphold throughout the legalized sports-betting market.”

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