Interactive
US – FireKeepers launches sports betting and casino online in Michigan with Scientific Games
By Phil - 22 July 2021
Scientific Games has provided its full suite of digital technology to FireKeepers Casino Hotel with an online casino and digital sports betting launch in Michigan. The deal includes its extensive in-house gaming content via the OpenGaming ecosystem with leading titles and cutting-edge gaming features, including 88 Fortunes and Let It Ride, further underpinning the Company’s foothold in Michigan.
Alongside the vast array of casino content being available, FireKeepers’ players will now be able wager on sports via Scientific Games’ OpenSports platform, which has enjoyed unprecedented activity for major sporting events across the globe throughout 2021. This latest deal will further strengthen the offering FireKeepers will be able to provide to iGaming players.
Kathy George, FireKeepers Casino Hotel CEO, said: “We are pleased to partner with Scientific Games and bring their scalable platforms and content to our players, who are always the focus of our major initiatives. We want to bring them a variety of entertainment opportunities and utilizing Scientific Games’ OpenGaming and OpenSports platforms will do just that.”
Cathryn Lai, SVP and General Manager, US, Digital at Scientific Games, said: “FireKeepers is unquestionably one of the leading casinos in Michigan and the Midwest, and partnering with them and launching our vast array of content on both the iCasino and digital sports betting side will create an immersive experience for their players.”
