US – Florida Lottery breaks sales record for Instant GamesBy Phil - 15 March 2018
Scientific Games has congratulated longtime customer the Florida Lottery on breaking the US record for single week sales of instant games.
The start of March saw Floridians purchase $123,841,686 in “scratch-offs”, generating more than $23m in contributions to the Educational Enhancement Trust Fund, benefiting students in Florida. More than 98.7 per cent of the games sold were created by Scientific Games.
Currently ranked No. 4 worldwide for total instant game sales (La Fleur’s Almanac), the Florida Lottery also experienced its best overall sales week of the fiscal year with $167,620,057 in total sales (instant and other games), with a total of approximately $40m benefiting education in the state.
“We are thrilled to share that the US lottery industry’s latest record-breaking week in Florida was led by our new $30 100X The Cash game with more than $34,279,230 in retail sales,” said Jim Poppell, Florida Lottery Secretary. “Our new game represented a remarkable 27.6 per cent of the week’s instant game sales. Floridians love the game, and last week they claimed more than $23.5m in prizes playing it.”
The new $30 100X The Cash also broke the Lottery’s own record for individual instant game sales set last year by its $25 $10,000,000 World Class Cash game, which launched the same week the Lottery hit the US weekly record for instant game sales in March 2017. Both games were designed and manufactured by Scientific Games.
One year ago, the Florida Lottery shattered the US record with more than $105.2m in weekly instant game sales the week ending March 5, 2017, which was topped by the California Lottery the last week of December 2017 with $112.1m in weekly “scratcher” sales.
“Scientific Games congratulates the Florida Lottery and we are honoured to celebrate breaking the US record for weekly instant game sales with them,” said John Schulz, Senior Vice President, Instant Products for Scientific Games. “We will continue our longtime collaboration with the Lottery to bring entertaining instant games to Floridians, along with our technology and services that help generate more contributions to the Educational Enhancement Trust Fund.”
Instant games are an important part of the Florida Lottery’s portfolio of games, comprising about 68 per cent of its total sales last fiscal year. The Lottery participates in Scientific Games’ Cooperative Services Program (CSP) which provides instant game design, programming, manufacturing, inside sales, marketing, warehousing, distribution and retail services. The Company serves more than 13,000 Florida Lottery retailers from its CSP facility in Orlando.