US – Flowplay launches white-label social solutionBy Phil - 9 May 2017
FlowPlay has announced the launch of the social casino industry’s first social sports white-label solution.
Powered by Sportradar’s peerless data and statistics and debuting at GiGse, the new solution gives businesses of all kinds – from fantasy sports operators to major brands – the opportunity to quickly and easily enter the burgeoning online sports betting industry.
Especially built for the US market where real-money gambling online is illegal and unregulated in nearly all forms, FlowPlay’s platform leverages free-to-play mechanics. Through this regulation-free approach, FlowPlay is granting partners access to a variety of free-to-play fantasy sports offerings such as daily fantasy sports (DFS), real-time betting experiences, and traditional sportsbooks.
While the recent rise of DFS has caused an influx of consumer awareness and interest in online sports betting, it remains a niche product with significant regulatory hurdles.
Today, 90 per cent of the DFS industry is controlled by the two largest entities (Juniper Research) and the operating model is only considered legal in 10 out of 50 states with regulatory fees costing upwards of $1m in each. FlowPlay is closing the gap between consumer demand and regulation by leveraging similar free-to-play mechanics as the $4.4bn social casino market (Eilers), which provide a viable revenue model for businesses and brands of all sizes. Since launching its sports business unit in late 2014, FlowPlay’s social sports games now bring in multi-million dollar revenues into the company. FlowPlay also remains the only social casino developer to provide social sports offerings to its player base, now opening its highly-monetizing games to partners.
“Businesses today face a regulatory minefield when it comes to online sports betting that simply does not apply to free-to-play games,” said Derrick Morton, CEO of FlowPlay. “Our white-label platform provides companies with the technology and infrastructure they need to successfully, and legally, begin taking advantage of the emerging fantasy sports betting market.”
“FlowPlay is the first casual games company that we have partnered with,” said Dr. Laila Mintas, Deputy President at Sportradar US. “We were looking for a company that could really take our peerless breadth and depth of statistics and really bring it to life through some innovative products. FlowPlay’s social sports offerings really are securing some exciting levels of engagement and we know that they will continue to develop new ways that will allow U.S. fans to get closer to the sports they love here in the US.”
FlowPlay’s white-label platform is available as both an out-of-the-box solution, allowing businesses to quickly and easily bring social casino games to market, as well as a flexible solution for custom-branded offerings. Through the social sports solution, partners also have the opportunity to launch games based on real-time or historical statistics for players and teams across all major college and professional sports leagues.
The platform offers Truly Cross-Platform Player Experiences: Massively multiplayer gameplay and chat functionality allows thousands of players to chat and play together simultaneously across all platforms including desktop, tablet and mobile at any given time – increasing engagement rates and improving player loyalty.
One of the most technically complex social gaming products on the market, FlowPlay’s platform leverages one core codebase allowing launches and deployment of new updates across all popular platforms and devices to occur in near real-time.
FlowPlay’s proven monetization methods consistently exceed industry standards for average revenue per daily active user (ARPDAU) and player retention rates, secured through highly-social features spanning a unique combination of in-game items and sharing functionality.
More than 20 different integrations with domestic and international payment providers are available, along with an extensive analytics dashboard featuring up to 300 metrics to evaluate user acquisition activities, ensure steady growth, and identify new monetization opportunities.