Supplier News
US – Foxwoods licences product range from VizExplorer
By Phil - 12 September 2016
Foxwoods Resort Casino has licensed an entire suite of operational intelligence solutions from VizExplorer, a leading provider of operational intelligence solutions to the gaming industry.
The milestone five-year Enterprise License Agreement (ELA) lets Foxwoods access all current and future VizExplorer solutions, delivering a range of strategic benefits for North America’s largest resort casino.
With VizExplorer, Foxwoods management gains centralized access to consolidated data from across their gaming and non-gaming divisions for tighter financial management and enhanced reporting on business performance.
Foxwoods will use floorViz, VizExplorer’s slot floor optimization solution, for a comprehensive view into Foxwoods’ slot floor performance. With deep insights spanning slot machine performance and player preference data, Foxwoods slot managers will have data at their fingertips to quickly identify strategies to optimize gaming floor revenues.
By deploying campaignViz, Foxwoods marketing division will be able to amplify its efficient marketing automation and smart audience segmentation to increase campaign performance and simplify campaign management.
Additional products, including hostViz for player development, greetViz for guest service automation, and techViz for dispatch and service management, will be deployed in the first year to drive increasingly effective operational intelligence across sales, marketing and operations.
Foxwoods will also be among the first to benefit from next-generation capabilities VizExplorer is debuting as part of its Ops product line. Featuring predictive analysis, advanced automation and reporting to drive slot optimization, player development, marketing and technical operations, the Ops line is VizExplorer’s most comprehensive offering for the smart casino to date.
“Our team at Foxwoods Resort Casino is excited to deploy the current software suite, access comprehensive support and training services, and leverage upcoming data driven results and technology from the industry leaders at VizExplorer,” said Foxwoods Vice President of Strategic Marketing Amy Diette.
“With VizExplorer, we gain greater transparency into our operations spanning the gaming and non-gaming businesses, and these data-driven insights will lead to better decision-making,” said Foxwoods President and CEO Felix Rappaport. “VizExplorer’s deep expertise and track record coupled with their solutions for all parts of our business made them the ideal technology partner,” he added.
“This new ELA is a vote of confidence in our team’s ability to deliver relevant solutions today and in the future. We are committed to implementing as many products as soon as possible and we look forward to a technology partnership that aims to optimize Foxwoods’ revenue,” said Jeffrey Hoss, VizExplorer’s Vice President of Business Development.
Owned and operated by the Mashantucket Pequot Tribal Nation, Foxwoods is the Northeast’s premier resort destination featuring seven casinos, award-winning golf, modern convention and meeting space, as well as upscale hotel, dining, shopping and spa amenities. For a comprehensive look at Foxwoods Resort Casino and Mashantucket Pequot Tribal Nation, visit Foxwoods.com.
The agreement was handled by VizExplorer reseller Game Changing Technologies, a provider of licensing and consulting services to companies doing business in the casino industry.
