Supplier News

US – FSB confirms pioneering sportsbook tech and a gameplan to conquer America

By Phil - 26 November 2018

FSB is all packed and set to be on site at next week’s forthcoming ICE Sports Betting USA, which runs from November 27 to 28 in New York.

Led by CEO David McDowell, a US entrepreneur with 20 years’ experience delivering industry-leading B2B solutions in online and retail sports betting technology, FSB’s staff will be on hand to advise delegates on its ground-breaking strategy, products and trading tools which lead the field.

One year on from the conference’s launch, PASPA is no longer constitutional in New Jersey, and its ripple effect is now gathering pace and traction state-by-state. Held at Convene in Downtown New York, this event will both decipher and illuminate the North America opportunity, post this landmark Supreme Court repeal, as the market starts to coalesce and crystallise its potential.

FSB’s definitive sportsbook solution and trading tools are tailor-made for the demands of live betting in a fragmented legislative landscape, providing light physical deployments across the world, all backed by centralised control systems.

Richard Thorp, Director of Business Development at FSB, said: “ICE Sports Betting USA provides us with an ideal setting to underline the quality and innovation we bring to the sports betting industry. Our unique platform was specifically developed to enable rapid deployment into multiple territories.

“Unlike the identikit solutions that appear to increasingly dominate the U.S. landscape, FSB can now work flexibly with operators state-by-state to provide unique front-ends which speak to representing their individual brands accurately, thanks to a customisable user interface. It’s a brave, new world.”

McDowell added: “I am extremely bullish about the US market for sports betting, but it could be a slow and convoluted road to building a market worth multiple billions of dollars. In my opinion, selecting the right technology partner could be the difference between securing market share and asking your management team to vocationally relocate.

“With FSB’s elastic automated sportsbook, which features real-time algorithmic pricing models together with CRM tools for player segmentation and bonusing, we aim to take the operational risks out of purchasing cumbersome legacy platforms that will invariably need to be installed into each state at enormous cost. In short, it’s never been more important to pick your suppliers wisely.”