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US – Fubo Gaming commends USAbility expertise for successful sportsbook launch in Iowa

By - 23 November 2021

Scott Butera, president of Fubo Gaming, has praised USAbility for its ‘integral role’ in launching the company’s sportsbook in Iowa as part of a partnership agreement with the strategy, compliance, and delivery consultancy.

Fubo Gaming, a subsidiary of live TV streaming platform fuboTV and developer and distributor of Fubo Sportsbook, is now live in Iowa for sports bettors 21 years of age and older to wager on thousands of professional and collegiate sporting events.

USAbility has supported Fubo Gaming throughout its launch process, including offering consult and advice on the overall market entry preparation programme and providing advice in the areas of regulatory compliance, product, operations, trading and risk strategy, and sportsbook configurations.

Scott said: “Entering the Iowa market is an important next step to bringing engaging TV and wagering experiences to sports fans across the nation. USAbility’s unmatched expertise paired with their knowledge of the American gambling market, particularly in Iowa, played an integral role in helping us enter the state.

“We look forward to our continued partnership with them as Fubo Sportsbook further builds and delivers a personalised omniscreen experience that turns passive viewers into active participants.”

Following receipt of requisite regulatory approvals, Fubo Gaming has stated that it will announce the launch of Fubo Sportsbook in additional markets with USAbility continuing to provide tailored delivery plans for each market launch, including state-specific guidance.

Avi Howard, CEO of USAbility, added: “We are delighted to have helped Fubo Gaming enter the state of Iowa and are looking forward to working with them to enter more U.S. states in the future. We are also looking forward to helping them develop their proposition in the Hawkeye state.”

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