Interactive
US – GAN launches internet sports betting for Parx Casino
By Phil - 1 July 2019
GAN and Greenwood Gaming & Entertainment, owners of Parx Casino have launched Internet sports betting in the Commonwealth of Pennsylvania following a three-day soft launch period.
Parx Casino’s nominated third party sports betting application software provider KAMBI was integrated by GAN into the GAN Platform. Parx Casino patrons can also link their Reward Card online to their counterpart Internet gambling account, enabled by GAN’s U.S. patented integration framework. Internet casino gaming is expected to launch on 15 July, subject to all requisite regulatory approvals.
Pennsylvanian regulated Retail Sports betting is forecast to generate in excess of $100m in gross win in the first 12 months and Internet Sports betting is forecast to generate a further $189m in the same period, in addition to the Pennsylvanian regulated Internet Gaming market forecast to generate $200m in gross gaming revenue online during the first 12 months of operation.
Parx owns and operates the #1 land-based casino property in Pennsylvania located a short distance from Philadelphia, Pennsylvania’s largest city. In the most recent fiscal year ended June 30, 2018, Parx Casino generated $570m from on-property slot machines and table games, representing an 18 per cent share of the Pennsylvania’s $3.2bn gaming market.
GAN’s US-patented technology enables Parx Casino patrons enrolled in the on-property loyalty program, to sign up online and instantly link their reward cards to their online account permitting those guests to trade in their reward points earned from on-property gaming for cash online and/or to earn rewards points from Internet gaming and/or sports betting to be subsequently redeemed on-property.
Dermot Smurfit, Chief Executive Officer of GAN, said: “Following the launch in Pennsylvania earlier this week, GAN now offers clients a premium Platform equipped with multiple options for integrated Sports betting. We look forward to pairing this seamlessly alongside GAN’s market-leading Internet casino product that utilises our patented technology for leveraging on-property reward programs.”
John Dixon, Chief Operating Officer of Greenwood Gaming & Entertainment, commented: “GAN has now ably demonstrated its abilities with both its overall Platform and sports betting integration capability. By leveraging GAN’s proven Platform, Parx Casino has rapidly deployed Internet sports betting, integrated with our XCLUB on-property rewards program, to become the second Internet sports betting operator to launch in the Commonwealth of Pennsylvania.”
