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US – GAN launches Parx Casino’s online offering in New Jersey

By - 8 October 2019

Pennsylvania’s largest casino is now online in the neighbouring State of New Jersey, offering internet gambling integrated with their on-property rewards programme.

GAN, the developer and supplier of enterprise-level B2B internet gaming software, services and online gaming content in the United States, has announced that they have launched internet gaming in the State of New Jersey. It has been online since October 4th, following a three-day soft launch period.

Parx Casino patrons can link their reward card online to their counterpart internet gambling account, enabled by GAN’s integration framework. This is the second US State that GAN has launched Parx Casino in, following the launch of internet sports betting and internet casino gaming in Pennsylvania earlier this year after legislation was passed in 2017.

Dermot Smurfit, Chief Executive Officer of GAN, commented: “Launching the largest casino in Pennsylvania online has now logically extended across the border into New Jersey, extending their reach into New Jersey’s fast-growing and established Internet gambling market.

“This represents an incremental revenue opportunity for GAN and is a logical extension of our technology infrastructure to serve Parx Casino patrons who routinely cross the invisible border between these two populous States.”

John Dixon, Chief Operating Officer of Greenwood Gaming & Entertainment, added: “GAN has now ably demonstrated it abilities to serve our business needs in multiple States which aligns with the cross-border nature of our existing retail gaming customer base. GAN’s launch in New Jersey was a case study in on-time delivery and professional excellence and will enable our patrons to gamble online in either Pennsylvania or New Jersey, as they wish.”

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