Interactive
US – GAN signs 10-year deal with Wynn Resorts for internet sports betting in Michigan
By Phil - 6 October 2020
Wynn Resorts has engaged GAN in a 10-year agreement to be the enterprise software platform for its Internet sports betting and Internet casino gaming business in the State of Michigan.
The company expects to launch Wynn online in Michigan alongside the first regulated online gambling operators in November 2020, subject to all regulatory approvals. The Michigan launch between GAN and Wynn will be a part of the market access agreement between GAN and the Sault Ste. Marie Tribe of Chippewa Indians, who operate five casinos under the Kewadin Casinos brand in Michigan, announced on March 27, 2020.
By leveraging GAN’s US-optimised enterprise software, proven get-to-market capability and on-property reward program integration capability, Wynn will be well-positioned as an early mover in the state of Michigan following its commencement of online gaming activities. Furthermore, as a major national casino brand operating casinos in both Las Vegas and Boston Massachusetts, Wynn has a substantial database of patrons’ resident within the Michigan region to cross-market to Internet gambling.
Together with a market-leading range of Internet casino games developed by GAN and/or aggregated from third parties, GAN will publish third-party sports betting content procured from a third-party sports betting content provider augmented by Wynn’s strategic partner Betbull Limited.
Jeffrey B. Berman, Chief Commercial Officer of GAN, commented: “We look forward to powering the Wynn brand in Michigan with our highly optimised technology platform and enabling Wynn to efficiently invest their marketing capital to attract loyal sports betting and iGaming players. We are pleased to onboard Wynn, with its national casino brand and substantial Michigan-region patron base, as a major operator client and are excited at the opportunity presented by potential roll-outs in multiple additional states in the future.”
