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US – Gary Green to host casino makeover show

By - 21 September 2016

A TV programme is being launched in the United States that will see a struggling casino given a business make-over.

In the spirit of successful television show rescues of restaurants, hotels, and bars, iconic casino “boss”, author, and television personality Gary Green will be looking for casinos to “turn around” for his new television series “Casino Rescue.”

Mr. Green, a Pulitzer-nominated best-selling author, is a former vice-president of marketing and player development for Donald Trump and is widely recognized as one of the most knowledgeable and colourful marketing characters in the casino industry. He is also a managing partner of The Gaming Group private equity investment fund, a second- generation marketing innovator, and a fearless promoter. He continues to make his presence known as a living and true renaissance boomer of business, technology, literature, finance, production, and casino operations. Mr. Green is also a special advisor to the President of Ortiz Gaming USA.

Taking his quest to the casino industry’s leading trade show, Global Gaming Expo (G2E), in Las Vegas the last week of September, Green described his quest, “Nationwide television exposure for the casino plus a state-of-the-art makeover and marketing program, all part of a genuine turnaround; what more could a struggling casino ask for?”
Author of the new decisively pro Indian book “Osceola’s Revenge – the phenomena of Indian casinos”, Gary Green is the star of the new television series in development with Frogwater Media. In the series, Green’s team of casino experts “makeover” troubled casinos and add the star’s own well-known marketing flair.

“We have already partnered with vendors, designers, regulatory advisors, financial gurus, and a whole array for casino experts who are eager to help turn around troubled properties. This is an operation that most mid-sized to small casinos could never afford; and it is free,” the host added.

Both the television series and the new J. Boylston & Co. published book were sold by Green’s agent, Alan Morell, of Creative Management Partners, Beverly Hills.

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