SPORTS BETTING
US – Genius Sports launches Switch on Genius campaign
By William - 14 July 2022
Genius Sports has launched a new campaign encouraging brands to “Switch on Genius” to attract, engage and activate sports fans.
The campaign will raise awareness amongst a spectrum of brands as to how highly personalised, dynamic and data-driven content builds stronger connections with fans.
“We live in a highly saturated digital environment where brands find it difficult to cut through the noise to build consistent and valuable relationships with sports audiences,” commented Josh Linforth, Managing Director of Media & Engagement at Genius Sports.
“As traditional sponsorship tactics struggle to deliver the same ROI as they did previously, Switch on Genius shines a light on how we help make that connection in a more effective and efficient way.
“Our unique access to fan audiences combined with live sports data gives brands endless ways to connect what’s going on in the live game to their campaigns.
“So, whether it’s a team scoring a touchdown or a game going to overtime, brands can ensure their creative and messaging stay relevant to capture the excitement of live sports.”
Genius Sports’ set of Media & Engagement solutions includes sports-specific media buying technology, personalised videos and a suite of free-to-play games, all designed to help brands activate fans – whether they are a sports sponsor or not.
