SPORTS BETTING

US – Genius to provide bet365 with suite of streaming and data solutions

By William - 19 January 2022

Genius Sports has penned a deal to provide bet365 sportsbook with its full suite of streaming and official data solutions, including global soccer competitions and the NFL.

The agreement expands on an existing long-term partnership which helped to establish the market for official sports data on competitions such as the English Premier League.

As one of the first sportsbooks to implement Genius Sports’ live streaming service, bet365 has agreed to an uplift in the company’s video content including low latency broadcasts from several top tier global soccer competitions and the NFL to bet365 customers outside the U.S.

Genius Sports’ expanded streaming solution will deliver unique new content to help enhance bet placement and customer retention for bet365. All streaming content will be combined with Genius’ portfolio of official data across thousands of events per year, including UK football and the NFL, including access to data on the English Premier League as well as the NFL’s real-time statistics through its proprietary Next Gen Stats (NGS).

To further enhance bet365’s marketing and player engagement strategy, Genius will deliver its official data-driven marketing campaigns, driving deeper engagement and lower cost of acquisition across display, video and connected TV.

“The expansion of our partnership with bet365 further validates Genius Sports’ long-standing strategy to power live betting experiences backed by the highest quality official data and video content,” commented Mark Locke, CEO of Genius Sports.

“This agreement is particularly significant for our live streaming service which combines premium content from competitions with thousands of other low latency broadcasts from sports right around the world.”