Interactive
US – GiG pens deal in Maryland with Crab Sports
By William - 13 June 2022
Gaming Innovation Group has signed a head of terms agreement with US based sports betting brand, Crab Sports, to provide its platform and sportsbook solution in Maryland.
This is the first deal in the US for the newly expanded offering of GiG and Sportnco. The solution includes the technical platform, CMS and the recently acquired Sportnco Sportsbook, all powered by GiG’s data and GiG Logic rules based solutions.
It is anticipated that the full contract will be signed in the next few months, with go live projected to be in H2 2022. As a result, GiG expects a positive contribution from Q4 2022 onwards.
Maryland’s sports betting market is anticipated to generate $217m of revenue in the first year. Combining a locally recognised brand with a product focused on user experience, conversion, retention, and high standards of responsible gaming and customer support, Crab Sports and GiG are optimistic for the future of the partnership according to Richard Brown.
The CEO of GiG said: “I am delighted to have partnered with Crab Sports. We see great potential in the Crab Sports excellent team and local approach and we see great potential in Maryland. We look forward to working closely with the Crab Sports team to maximise their potential through a successful launch.
“This is a proud moment for us and highlights the faith we have in the synergies between GiG and Sportnco. This type of deal is directly in our ‘wheelhouse’, helping challenger brands drive value and enter newly regulated markets, showcasing our product in the ‘soon to be’ open Maryland market.”
