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US – Golden Entertainment selects Konami’s Synkros

By - 6 April 2016

Konami Gaming’s Synkros casino management system has been selected by Golden Entertainment to replace existing systems at its three casino properties in Pahrump, Nevada.

Pahrump Nugget Hotel & Casino, Gold Town Casino, and Lakeside Casino & RV Park will introduce Synkros’ single player card solution, premier bonusing suite, award-winning marketing tools, and advanced reporting to nearly 1,000 gaming devices.

“We selected Konami’s Synkros for our Pahrump casinos due to the company’s strong reputation for delivering extremely reliable systems packed with marketing solutions,” said Blake Sartini, chief executive officer at Golden Entertainment.

During summer of 2015, Golden Gaming finalised its merger with Minnesota-based and publicly traded Lakes Entertainment, establishing a portfolio of approximately 9,300 gaming devices as Golden Entertainment. One month later, the company finalised contracts with Konami to launch Synkros at its three Nevada casinos.

“For more than two years, Synkros had demonstrated its strength and reliability at Rocky Gap Casino under Lakes Entertainment, so when operations transitioned to Golden Entertainment then we had a great case study to explore in planning the future of casino systems at the Pahrump properties,” said Scott Richards, Director, systems sales at Konami. “Synkros’ proven architectural stability was a significant benefit to their leadership team, as was the one-card player loyalty solution they could carry across their Pahrump operations.”

“Our casino guests will have a seamless loyalty experience spanning all of our Pahrump locations,” said Mr. Sartini. “With kiosking functions through SYNKiosk and new bonusing applications via True Time Tournaments and SuperSeries, guests can enjoy a whole ecosystem of player rewards and benefits that are personalized to their gaming activities.”

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