Interactive
US – Golden Nugget enters Michigan with Scientific Games
By Lewis - 28 January 2021
Scientific Games has agreed to a deal with Golden Nugget to launch online casino and digital sports betting content in Michigan.
The agreement will see Scientific Games provide its in-house gaming content with titles and gaming features, including 88 Fortunes and Raging Rhino as well as customised branded games for Golden Nugget’s online casino in Michigan.
Alongside the vast array of casino content being available, players in the ‘the Mitten State’ can now wager on sports for the first time via Scientific Games’ OpenSports platform, a maiden entry into the market. In addition to this launch, in the coming weeks Golden Nugget will also introduce the OpenSports platform in New Jersey. These new deals will further underpin Golden Nugget’s entry into the U.S. online sports betting market.
Thomas Winter, President, Golden Nugget Online Gaming, commented: “Entering the Michigan market is a major step forward for our business. As part of our expansion across the sports betting market, we understand the importance of sharpening our functions across all U.S. sports and casino and that’s why we’ve partnered with Scientific Games. With this partnership we continue our commitment to our players by offering a superior online casino and sportsbook experience.”
Cathryn Lai, SVP and GM U.S., Digital at Scientific Games, added: “Expanding our operation and opportunities in the U.S. is certainly an ambition of ours and this deal with Golden Nugget is the perfect way to express and showcase that. We look forward to serving the players in Michigan with the entertainment opportunities that we will be able to provide at large scale.”
