Operator News
US – Hard Rock Atlantic City launches first land-based slots dedicated to online players
By Phil - 11 February 2020
In the same way that online players can play at live dealer tables all over the world with the live table action beamed onto their computers and devices, Hard Rock Atlantic City is now offering the same with slot machines.
Hard Rock has created a private room within its gaming floor where online players can access 12 physical slot machines and play them online, knowing that the slot they are playing on is actually located within Hard Rock Atlantic City.
HardRockCasino.com has broken new ground in the blurring of the online and land-based casino industries, becoming the first casino in the world to introduce the ground-breaking innovative technology of Live Slots, available for players to enjoy from the comfort of their own home.
Slot players can bet and spin Live Slots at HardRockCasino.com using cutting edge technology created by Softweave, designed exclusively for players to win on some of the most popular land-based slot games that are not available in the virtual world through a traditional online slot experience including Leprecoins, Buffalo, Spitfire Multipliers, Hotter than Blaze and 3x4x4x Double Times Pay. The system uses cameras and microphones to record the action. Operators plugin the LIve Slots Box to the slot machine to create a whole new experience for the customer and an additional revenue stream for the operator.
“We are excited to introduce an entirely new way to play floor favourites without being there,” said Kresimir Spajic, Senior VP of Online Gaming and Sports Betting at Hard Rock International. “With Live Slots, you can control real, physical slot machines located at Hard Rock Atlantic City from anywhere in New Jersey using your PC, Mac, tablet or mobile device. It is a first-of-its-kind experience unavailable anywhere else on the planet. This is a real, physical machine that they can see, almost like they’re sitting in front of it.”
“The partnership with Hard Rock creates optimal settings for the delivery of the Live Slots product,” said Roy Greenbaum, CEO of Softweave. “Our cutting-edge technology will enable HardRockCasino.com to extend the real gaming experience from the casino floor directly to the players fingertips.”
In the Live Slots section of HardRockCasino.com, players will see a row of real slot machines, as if they were walking through Hard Rock Atlantic City. The true-to-life experience means that players can find their lucky slot machine, win big and return to it later if the machine is not occupied.
“We are thrilled to present ground-breaking and innovative technology as real-money, online gaming continues to evolve in New Jersey,” said Joe Lupo, President of Hard Rock Hotel & Casino Atlantic City. “Similarly, to Live Table Games Dealers, Live Slots enables our players to have one seamless experience to earn Wild Card Rewards including hotel rooms, entertainment and dining at Hard Rock Atlantic City. Bridging the gap to provide a ‘Live’ experience to our online consumers is something we are not only excited for, but very proud to be the first in the world.”
