Operator News
US – Hard Rock Hotel & Casino Sacramento opens in Northern California
By Phil - 1 November 2019
Hard Rock Hotel & Casino Sacramento at Fire Mountain in Northern California opened on October 30 with a Hard Rock Guitar Smash, welcoming guests to the premier destination.
Festivities and entertainment will continue all weekend long, with a star-studded performance from British rock icons, Def Leppard on Saturday, November 2 at Toyota Amphitheatre, and the start of exciting promotions on Sunday, November 3. With these celebrations, the property introduces the iconic Hard Rock vibe to Sacramento and beyond with its unmatched amenities, first-to-market gaming offerings, and delectable dining options.
“We are extremely excited that Hard Rock Hotel & Casino Sacramento at Fire Mountain is able to open its doors to locals, travellers, and lovers of the Hard Rock brand,” said Jon Lucas, chief operating officer of Hard Rock International. “The development of the property has been such an amazing endeavour, and we could not have done it without the incredible partnership between the Enterprise Rancheria Tribe and the Seminole Tribe of Florida.”
The casino is like no other in the region, boasting 1,587 slot machines and 57 table games, with exclusive high limit gaming rooms, unique product offerings, and innovative technologies that are new to the market.
“Guests are welcomed with our unique brand of Hard Rock hospitality; it’s a combination of the vibe of our beautifully designed building blended with the passion for service from our team members,” stated Mark Birtha, president of Hard Rock Hotel & Casino Sacramento at Fire Mountain. “Many of our employees come from right here in the Sacramento area. We made a promise to hire locally, and that resulted in 70 per cent of our staff coming from Yuba and Sutter counties. We had over 35,000 applications for 1,300 positions, which shows you the power and appeal of the Hard Rock brand.”
“This project is the first of its kind, with two tribes joining together to bring this integrated resort to life,” said Glenda Nelson, chairwoman of the Enterprise Rancheria Tribe. “We are proud of our partnership with Hard Rock and the Seminole Tribe, and we are enthusiastic to continue collaborating to provide guests with an unparalleled entertainment destination experience.”
