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US – Harrahscasino.com launches digital treasure hunt

By - 11 September 2014

Harrahscasino.com has launched the industry’s first promotional collaboration involving land-based and online gaming operations in New Jersey.

Beginning September 10 and running through September 30, HarrahsCasino.com will be hosting the Treasure Hunt, where anyone of legal gaming age and a resident or visitor of New Jersey can participate in an exciting opportunity to win over $40,000 in cash and prizes by completing weekly challenges.
The online/offline collaborative promotion, a first for the industry in the New Jersey casino space, will see consumers participate in a digital treasure hunt with weekly challenges. Players completing all weekly challenges will receive a spot in an October 18 live treasure hunt event at Harrah’s Resort in Atlantic City, New Jersey.

“This innovative campaign bridges the digital and physical worlds that will create a consumer experience the industry has not yet seen,” said Adrian Bailey, Vice President of Integrated Marketing for HarrahsCasino.com. “The Harrah’s brand is known for bringing customers the world’s best in entertainment and this Treasure Hunt will showcase our finest offerings by combining players’ favourite digital game play with a real world experience.”

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