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US – Hialeah Park signs big Bally deal

By - 13 May 2013

Hialeah Park Casino has selected a wide array of Bally’s award-winning games and systems solutions to engage and excite players at its South Florida property where a new casino will open this summer.

Bally’s trailblazing iView and Elite Bonusing Suite (EBS) will be deployed on 882 video gaming machines across the casino, enabling interactive, floor-wide player-bonusing events. The iView Display Manager picture-in-picture-style player-user interface will also be featured on the casino floor.

The operator will use EBS to add excitement across their iVIEW network using player-centric, real-time interactive promotions such as Virtual Racing, U-Spin Bonusing and DM Tournaments.

“We believe the Bally systems will assist us in delivering superior customer service to our casino guests,” said Steve Calabro, Hialeah’s Vice President and General Manager of Gaming. “Additionally, the Elite Bonusing Suite applications will provide a lot of excitement on our casino floor and help set us apart from the competition.”

EBS, when combined with iVIEW DM, adds dramatic new levels of excitement and anticipation to the slot-play experience. The EBS applications deliver floor-wide, personalized promotions, second-chance-to-win events, and the ability for players to earn valuable rewards, all without interrupting play on the base game.

These solutions enable players to spin wheels, select and root for their favourite contest-driven car or horse, get instant rewards on their birthday, and participate in instant floor-wide slot tournaments. EBS applications have been proven to increase coin-in, carded play, new card signups, and time on device at casinos across the U.S.

Hialeah Park is currently undergoing a major transformation which will bring a gorgeous new casino and will revitalize one of South Florida’s gems. Hialeah Park’s renovation, which is just Phase 1 of a bolder future plan, will showcase a casino that will house 882 slots, electronic blackjack, electronic roulette, 20 poker tables, and three domino tables along with a variety of lounges, cafés, and restaurants. Construction crews are currently working around the clock to unveil the casino this summer.

Hialeah Park has also chosen Bally gaming machines for approximately 20 percent of its floor, including Bally’s exciting Pawn Stars video slots. In addition, the casino selected a wide range of core video, spinning reel, and premium games, including popular titles like Playboy Muy Caliente, Cash Spin Jackpot, Hot, Hot Habanero, Quick hit Triple Blazing 7s and American Orginal.

Hialeah Park also selected a host of products from Bally’s broad systems portfolio including SDS Windows, CMP player-tracking, CoolSign media-management solution for centralized management across the casino and Promotional Kiosk, a customisable solution, to streamline traffic and offer new and exciting ways to reward to players.

Tom Reilly, Bally Technologies Vice President of Systems Sales, said: “We are honoured that Hialeah Park has chosen Bally for its systems and games solutions. The casino will realise significant competitive advantages with the use of iVIEW DM and the various EBS applications which have been proven to create floor-wide excitement for patrons, and measurable ROI and increased profitability for casinos.”

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