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US – High 5 as social casino passes 1m customers

By - 23 January 2013

NewYork-born High 5 Casino surpassed 1 million active users last week, cementing its position as the fastest growing virtual casino on Facebook.

The new social product from High 5 Games became the first Facebook casino to offer so many authentic casino games from around the world to players on the world’s top social network. High 5 Casino currently features more than 30 real casino games, considerably more than any of its Facebook competitors.

Anthony Singer, CEO of High 5 Games, said: “We’re delighted to see that so many players have installed and enjoyed our social casino in such a short amount of time. It has become clear to us that online players are searching for the same high-quality slot games that they can find in real casinos. It just made sense to launch our top brands online in conjunction with their debut in brick-and-mortar casinos. High 5 Casino has become that exclusive social destination for players looking for real casino games on Facebook.”

High 5 Casino opened its virtual doors with a soft launch in September, but it didn’t take long for much of the social slot community

, eager for real games with a truly legitimate and random math model, to migrate over to the new casino. In just a few months, High 5 Casino gained an audience of over 1m monthly active users and 350,000 daily active users.

With many of the most recognisable brands in the industry and gameplay that makes it feel like a player is in a real casino, High 5 Casino has quickly bec

ome one of best-performing games on Facebook. In fact, its sticky rate, which is the best indicator of engagement because it measures DAU over MAU, is an impressive 34 per cent. That engagement level outperforms virtually all other social casinos on Facebook. This has been done without any social engagement methods that other casinos use to amplify growth.

High 5 Casino benefits from having exclusive access to H5G’s unrivalled slot portfolio and the ability to continually produce an abundance of new high-quality games. While High 5 Games partners with various businesses for its land-based distribution, the company has retained online and social

rights for the vast majority of its content.Med Nadooshan, COO of High 5 Games, explained:

“We know that the future of casino gaming must include social, mobile, and online consideration. We decided to bring a few of our more mature brands

High 5 Games is an independent casino content creator that has built many of the industry’s most successful games of the past two decades. It has partnered with companies like WMS and Konami in the past, and it currently distributes its games in regulated markets through Bally Technologies, Playtech, and IGT, although additional partners may be added in 2013. High 5 Games independently distributes its content on social and mobile platforms.
 to a couple existing social casinos, but we have kept the exclusive rights to our newest and most promising content. Our social and mobile platforms serve as a powerful marketing tool for increased traffic for our partners and the casinos that carry H5G games.”

The company’s recent social product, High 5 Casino, has received wide praise throughout the industry. At Casual Connect in October, Playsino CEO Brock Pierce highlighted High 5 Casino’s rapid rise, saying the bar had risen for social slot games and that High 5 Casino had ‘the best metrics of anyone I’ve seen in the space.’

He credited the application’s ability to create an authentic gaming experience without all of the cumbersome pop-ups that had become routine in Facebook games.

High 5 Casino will continue to launch new games on Facebook and mobile platforms in the months ahead. Many of these games will then be launched in land-based and online casinos through one of H5G’s valued partners as part of the company’s global distribution strategy.

“We are proud to offer our top-performing content to players around the world,” said Mr. Singer. “We have the ability to work with any company and any of our previous math models to create and distribute exclusive new content. Whether it’s distributing land-based blockbusters to online casinos or developing brand new games based on our most successful math models, players on every platform can know what it means to Play Real.”

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