Interactive
US – Huuuge attracts 1m MAU across social casino apps in Q1
By Phil - 14 April 2016
Rising developer behind popular real-time social games including top rated Huuuge Casino launches new social Casino Clubs feature and “Texas Holdem’ Poker” game amidst record high user engagement and ARPDAU growth.
Huuuge revealed that its user base had reached a record of over 1m monthly active users in the first quarter of 2016 with a high ratio of engagement among over 200,000 daily active users. Huuuge also shared that it’s driving over $0.40 average revenues per daily active user (ARPDAU) on Google Play.
Anton Gauffin, CEO of Huuuge, said: “One of our key strategies to achieve significant growth and market share in the social casino industry this year is by designing truly social real-time casino games that entertain and keep players coming back. Our team has been dedicated to delivering the content and features that have enabled us to reach the one million monthly active user milestone that we’ve achieved today. Additionally, we have artfully combined rewarded ‘smart’ mobile advertising with in-app purchases such that we’re achieving much higher revenues per daily user than the industry standard across both Android and iOS devices. We’re continuing on a trajectory of growth this year, and we’re looking forward to what’s to come.”
As part of the company’s strategy to bring high quality content to its players, the company also launched a new game in its top ranking and grossing social casino app, Huuuge Casino, called “Texas Hold’em Poker”, which has quickly become one of the most popular games in its catalog given strong interest in the social casino space for poker titles. Additionally, Huuuge recently released a new feature, Huuuge Casino Clubs, which allows players to team-up and play together in a more dynamic, real-time environment. Today, more than 30% of Huuuge Casino daily active players are already engaged in Clubs, which has positively impacted monetization and retention metrics.
Eilers Research recently reported that the market for social casino gaming will grow quickly from its current level of $3.4bn to exceed $4.4bn by 2017, posing tremendous growth opportunities for well-positioned investors and companies like Huuuge in this market.
