US – IGT adds Cliff Castle Casino to growing list of retail sports betting customersBy Phil - 18 November 2021
International Game Technology is expanding its sport betting footprint in Arizona via a multi-year agreement with Cliff Castle Casino in Camp Verde, Arizona.
IGT PlaySports technology and trading advisory services will power Cliff Castle Casino’s retail sportsbook, enabling casino guests to place pre-match and in-game wagers over the counter or at the venue’s self-service PlaySports Kiosks.
“We believe adding sports betting to Cliff Castle Casino’s existing entertainment offering will enable us to attract new patrons, extend and enhance our guests’ visits and help us stay competitive in Arizona’s rapidly growing sports betting market,” said Aaron Moss, Cliff Castle Casino General Manager. “Cliff Castle Casino looks forward to introducing our guests and local sports fans to the excitement and quality of an IGT-powered sportsbook.”
“Cliff Castle Casino can be confident in the reliability and scalability of IGT PlaySports technology, and in the abilities of our skilled trading advisory services team to help them maximize the opportunity.” said Joe Asher, IGT President of Sports Betting. “Arizona is an exciting sports betting market and we’re pleased to see IGT’s long-time customer, Cliff Castle Casino, be a part of this growth opportunity.”