Supplier News
US – IGT and Marker Trax form strategic partnership in cashless
By Phil - 21 July 2021
International Game Technology has signed a strategic partnership with Marker Trax, makers of an advanced digital casino marker system. This partnership will give IGT ADVANTAGE casino management systems users the option to integrate Marker Trax technology into any variation of an IGT Resort Wallet deployment.
The customer experience is the most important thing in this business and IGT shares that philosophy. Working together, we are able to streamline and enhance the customer’s experience as they move across the casino floor,” said Gary Ellis, Marker Trax Founder and CEO.
“Working with IGT to expand the market penetration of Marker Trax is an honor. This agreement with IGT reaffirms our company’s commitment to offering the convenience and safety of Marker Trax to an expanded customer base,” said Charlie Skinner, Marker Trax COO.
“In giving our customers the option to add Marker Trax’s specialized technology into their IGT Resort Wallet-powered casino apps, IGT is delivering an even more versatile cashless payments ecosystem,” said Ryan Reddy, IGT Senior Vice PresidentGlobal Product Management for VLT, Systems and Payments. “With the demand for cashless gaming solutions at an all-time high, technology integrations like what we’ve agreed to with Marker Trax will help our customers offer multiple cashless technologies in an intuitive, convenient and safe manner.”
When IGT ADVANTAGE, Resort Wallet and Marker Trax are concurrently deployed, patrons have the option to create safe and secure casino markers on their personal mobile device and to fund an IGT-enabled Cashless Wagering Account. Players can apply for a Marker Trax account either online or via a mobile app; qualified players are approved in less than five minutes. This collaboration enables both IGT and Marker Trax to maximize the opportunities of the fast-growing cashless segment while enhancing player convenience, record keeping, security, casino liquidity and more.
