International Game Technology will soon expand its sports betting footprint in Wisconsin, via a multi-year agreement with the St. Croix Chippewa Indians of Wisconsin.
Under the terms of the agreement, IGT PlaySports technology will power retail sports betting at St. Croix Casino in Turtle Lake, Wisc., St. Croix Casino in Danbury, Wisc. and St Croix Casino in Hertel, Wisc. In addition, all three casinos will leverage IGT’s trading advisory services and deploy self-service IGT PlaySports QuickBet Kiosks.
“Our agreement with IGT will enable us to wow our guests with localized betting offers and first-rate player experiences at our sportsbooks and grow excitement at The Book and the Red Zone,” said Loren Benjamin, St. Croix Casino General Manager. “Sports betting has ushered in new energy and visitation to our casinos, and we look forward to elevating and evolving that success with IGT’s proven technology and experienced team.”
“As a trusted sports betting partner in Wisconsin and beyond, IGT PlaySports looks forward to helping St. Croix Casinos scale their player engagement and sportsbooks’ profitability with our technology and services,” said Joe Asher, IGT President of Sports Betting.”Through our proven PlaySports solution, IGT delivers on what today’s sports fans value most in a sportsbook: choice, convenience, and reliable and intuitive technology.”
IGT PlaySports is deployed at more than 90 gaming venues across North America.