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US – IGT signs exclusive omnichannel lottery licensing rights for Marilyn Monroe

By - 2 November 2021

International Game Technology has signed a multi-year licensing agreement with Authentic Brands Group (ABG), a global brand development, marketing and entertainment company and owner of the Marilyn Monroe Estate, granting IGT licensing rights to develop and distribute Marilyn Monroe-themed, omnichannel lottery games.

In addition to compelling instant tickets, innovative draw-based games and engaging mobile and interactive games, IGT will develop exciting and comprehensive experiences for lottery customers and their players.

Marilyn Monroe is one of the most recognizable female entertainment icons in history,” said Jay Gendron, IGT Chief Operating Officer, Lottery. “IGT looks forward to leveraging the legendary Marilyn Monroe brand to create exciting, high-quality games across all lottery channels for our U.S. and Canadian customers and their players.”

“ABG is pleased to partner with IGT to create exciting omnichannel lottery games for Marilyn Monroe fans and lottery players alike,” said Marc Rosen, Group President, Entertainment, Authentic Brands Group. “IGT is a proven leader in adopting well-known brands and transforming them into extraordinary lottery products and experiences.”

A thoughtful and progressive woman ahead of her time, Marilyn Monroe remains among the most famous and influential female stars of all time. Her life has inspired countless books, films, plays, paintings, songs, and more. To date, she has nearly 15 million fans across social media platforms.

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