IGT PlayDigital is supplying its full suite of casino titles to new online gaming brand PlayStar ahead of its launch in the US.
The deal will see IGT slots such as Cleopatra Gold, Pixies of the Forest and Fortune Coin feature at PlayStar Casino, along with new releases including omnichannel games Stinkin’ Rich and Lion Dance. PlayStar will also launch a range of table games and video poker titles from IGT PlayCasino.
PlayStar stated: “Setting out with a mission to provide an online gaming experience like no other, PlayStar will differentiate itself from the competition by offering a more engaging user experience that’s underpinned by greater player personalisation and engagement features supported by exemplary customer service.”
Adam Noble, Co-Founder and Chief Business Development Officer at PlayStar, said: “With the US currently being the fastest-growing iGaming region in the world, it’s absolutely crucial that PlayStar hits the ground running by offering players the very best selection of games in the market. By partnering with a brand of the stature of IGT PlayDigital, we believe we’re now in a position to achieve this goal by providing an exciting collection of titles that will be further enhanced by PlayStar’s ongoing commitment to personalisation, engagement and customer service.”
Gil Rotem, President of iGaming at IGT, added: “IGT looks forward to joining forces with PlayStar Casino ahead of its upcoming U.S. launch in New Jersey. The team behind PlayStar has a proven track record in building successful businesses and it is a great opportunity for us to be there with them from day one. By adding top-performing IGT PlayCasino games to its roster, PlayStar will be able to offer customers nearly 500 engaging titles covering a wide range of product verticals, helping to provide a first-class gaming experience as it looks to make a major impact in the American iGaming market.”