International Game Technology has entered into a multi-year licensing agreement granting it the property licensing rights to the Life is Good brand.
The agreement gives IGT the rights to develop and distribute Life is Good lottery products throughout North America, including instant scratch games, interactive online e-instant games, and draw-based games.
“IGT is pleased to partner with a positive lifestyle brand, Life is Good, a company that shares our passion for giving back to the community and generating funds for good causes,” said Michael Chambrello, Chief Executive Officer, North America Lottery. “We are looking forward to bringing customers a robust Life is Good lottery program that will support the Life is Good mission – to spread the power of optimism and help kids in need. It is an honour to partner with a company that is so focused on doing good, and we are excited to grow that good together.”
“Life is Good is looking forward to working with IGT in developing a strong lottery program that is aligned with our work to help kids by funding educational programs. We find tremendous value in partnering with companies that share our vision and give back to the community,” said Bert Jacobs, Chief Executive Optimist at Life is Good. “We’re confident we have selected the right partner in IGT based on their commitment and support of our mission.”