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US – Incentive Games enters esports vertical with Esports Technologies

By - 19 April 2022

Esports Technologies has signed a software license and service agreement with Incentive Games.

Incentive has established itself as a prominent developer of free-to-play games for casino, sports betting, and fantasy sports operators. Through the agreement, Incentive will build customised free-to-play games for Esports Technologies brands.

The first free-to-play game will be created using Counter Strike: Global Offensive wagering markets, with plans to expand to Dota 2, League of Legends, and Valorant. These games will be designed with engaging game mechanics to acquire and retain customers, while increasing their lifetime value.

John Gordon, CEO of Incentive Games, commented: “This is a flagship moment for us and also for Esports Technologies. We have chosen what we feel is the best esports focused company for us to enter the vertical.

“We are taking what we have learned with traditional sports and casino free-to-play games and adapted new products specifically for esports. Our algorithms and data models will help us evolve these games through data-driven design, which will allow Esports Technologies to continue its vision to be the leader in esports wagering.”

Michael Barden, Director of Loyalty and Retention at Esports Technologies, added: “In Incentive Games, we have a recognised developer with a track record of building free-to-play games across all wagering verticals to actively engage and retain players.

“We have immediate access to Incentive’s library of game mechanics we can apply to the esports vertical, and we will be jointly developing custom free-to-play games that are authentic to our rapidly evolving gamer audience.”

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