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US – Indiana sportsbooks begin New Year with new record revenues

By - 15 February 2021

Indiana sportsbooks opened 2021 with another impressive month, setting the state’s wagering record for the fifth consecutive month with nearly $350m and posting a new high in revenue. January’s strong showing, which came as neighboring Michigan launched sports betting, is more evidence that Indiana is far from reaching its ceiling and capable of generating more than $3 billion in bets in 2021, according to analysts from PlayIndiana.

“This will be a particularly important year for Indiana’s sports betting industry,” said Jessica Welman, analyst for PlayIndiana.com. “Illinois and Michigan, which were two feeder markets in the early days of sports betting in Indiana, will continue to grow. And Ohio is moving toward regulating sports betting, too. So sportsbooks will increasingly have to rely on in-state bettors. That said, the market continues to prove more than capable of standing on its own.”

Indiana sportsbooks accepted $348.2m in wagers in January, according to official reporting released Friday. That is up 103.9 per cent from $171m in January 2019 and topped the previous record of $313.1m set in December.

January’s wagering resulted in a record $29.3m in adjusted gross operator revenue, up from $12.2m in January 2019. The month’s bets yielded $2.8m in state taxes.

If the growth continues through 2021, the state could top $3bn in bets, more than $200m in revenue, and $20m in state taxes, according to PlayIndiana projections.

“Assuming we don’t have any interruptions in the sports schedule like in 2020, a new high is almost assured in 2021,” said Dustin Gouker, analyst for PlayIndiana.com. “The biggest question is how much higher? That depends in large part on how well the market responds to increasing competition from its neighbours.”

The NBA season enjoyed its first full month of games while college basketball settled into a more robust conference. Bettors responded with $133.2m in wagers on basketball, accounting for 38 per cent of the state’s handle. Plus, January got a boost from an expanded NFL playoffs with two additional games over Wild Card weekend, including one with the Indianapolis Colts, which helped football draw $77.6m in bets.

“Aside from the NFL’s expanded playoff, January was perhaps the most normal sports schedule since February 2020, offering our best gauge yet of where Indiana is as a market,” Welman said. “Even with increased competition from Michigan, which launched in late January, Indiana’s sportsbooks continue to perform well. Indiana’s significant interest in basketball differentiates the market from many in the US, and offers a positive sign for a market that is increasingly local.”

Online betting generated 85.1 per cent of January’s handle, or $296.5m. DraftKings/Ameristar East Chicago accounted for 35.2 per cent of the state’s January handle with $122.6m in bets, producing $9.4m in gross receipts. FanDuel/Blue Chip Casino, Hotel & Spa was second with $89.2m in bets, and BetMGM/Belterra Casino Resort was third with $52.4m.

Retail sportsbooks produced $51.7m in January wagers, up from $47.4m in January 2020. Hollywood Casino – Lawrenceburg, nearest Cincinnati, led the retail market with a $13.4m handle.

“A year after launching, BetMGM has quietly become a major player in the state,” Mr. Gouker said. “DraftKings and FanDuel continue to be the dominant forces, but having more operators challenge the top is ultimately good for consumers.”

Caption: The Barstool branded sportsbook at Hollywood Casino in Lawrenceburg

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