US – Interblock appoints Colleen McKennaBy Phil - 23 March 2015
Multi-player specialist Interblock has appointed Colleen McKenna as Vice President of Marketing. With over 20 years of corporate and agency experience, she will lead a dynamic team of marketing professionals to the next level.
Colleen was recently a director at Fortune 500 Symantec – the fifth largest software company in the world — where she spent 17 years as a global executive within their marketing department.
She is recognized as an innovative marketer, leading trend-setting initiatives that leverage creativity and entertainment to reach new customer segments and extend the brand. An example is “Cybergeddon,” an original feature film with CSI creator Anthony Zuiker, which was distributed on Yahoo! In over 20 countries and reached over 30 million viewers in two months.
“We were tremendously thorough in our pursuit to find an exceptional fit for this vital role within our organization,” said John Connelly, CEO Interblock. “Colleen brings a fresh perspective to our industry as well as global-marketing operations expertise. She has the creativity and expertise that will help us scale our marketing efforts while keeping in line with the trajectory of growth we anticipate.”
“In an industry where innovation is the key to success, Interblock is the clear leader”, said Colleen. “I am thrilled to join the company that is at the forefront of delivering the most entertaining and technically advanced gaming experiences.”
Previous to Symantec, Colleen led corporate communications for Mitsubishi Electric America, where she spent time working in the Tokyo office for the company as well as for global public relations agency, H+K Strategies, where she served clients such of Nintendo America.