Operator News
US – Ipad betting hits MTR’s racetracks
By Phil - 11 June 2013
MTR Gaming Group has launched a mobile wagering application that will allow its customers to place bets using their smartphones and iPads.
The mobile gambling platform will allow racetrack customers who sign-up for an account to bet on live or simulcast racing while they are on property in specific areas of the track facility.
The technology has been installed at MTR Gaming Group’s three regional race tracks including: Presque Isle Downs & Casino, Erie, PA, Scioto Downs Racino, Columbus, OH, and the Mountaineer Casino, Racetrack & Resort, Chester, WV.
Joseph Billhimer, MTR Gaming Group Inc. Acting President and Chief Operating Officer, said: “Our team saw an opportunity to provide a better service and user experience for our customers. More customers have smartphones these days and this technology allows us to provide those people with a simple and secure way to place a bet without them having to leave their seats.”
It is believed that by allowing mobile gambling at the racetracks it will attract a new generation of younger, technologically savvy patrons to horseracing.
“Younger folks spend more time on smartphones than older folks,” said Fred Buro, MTR Gaming Group Vice President and Chief Marketing Officer. “They use them less for talking and more for communicating with the entire world – across multiple online channels and networks. It stands to reason that if an industry hopes to appeal to a younger demographic, it needs to communicate with them on devices they prefer and in the case of racing technology, on platforms they can relate to.”
The mobile wagering technology will allow customers to bet on most races in the nation while on property. The transactions take place over a secure wi-fi network. To sign-up for an account individuals must be 18-years-old and provide legal identification.
“It’s the simplest thing in the world,” said Rosemary Williams, MTR Gaming Group Corporate Director of Racing. “Mobile betting is the ultimate convenience and we are very excited about it.”
