SPORTS BETTING
US – Kambi and Sportradar pen extension to US betting partnership
By William - 8 December 2021
Kambi has reinforced its commitment to Sportradar as its exclusive supplier for NBA, NHL, MLB, and college sports data in the US market following a five-year extension to a wide-ranging betting partnership.
The deal reestablishes Sportradar as Kambi’s exclusive supplier of NBA, NHL, MLB, and college sports data in the US market. Kambi has been a Sportradar partner since sports betting became legal in the US in 2018.
“Both Kambi and Sportradar were well-prepared when the US market opened in 2018, and we have worked together closely and diligently to establish our respective market leading positions,” commented Neale Deeley, Managing Director, US Betting, Sportradar.
“We are very pleased that Kambi has shown an unwavering commitment to Sportradar for the next five years and, most importantly, we are delighted to elevate our partnership to the next level for the benefit of our mutual customers.”
Under the terms of the new deal, Sportradar will continue to provide Kambi its pre-match score data, which all Kambi’s US partners will use across sports. Sportradar will also supply Kambi with its live score data as well as its content solutions, including live match trackers, for major US sports.
Jamie Mckittrick, Kambi’s Vice President of Commercial Operations, said: “We are delighted to have put pen to paper on this multi-year extension with Sportradar. Providing our partners and their customers with best-in-class sports betting experiences requires the integration of high-quality, rapid data, and this long-term agreement provides us with a fantastic platform upon which to continue delivering on our partners’ ambitions.”
