SPORTS BETTING

US – Kambi pens multi-state sportsbook agreement with Affinity Interactive

By William - 4 January 2022

Kambi Group has entered into a partnership to provide its online and on-property sportsbook to Affinity Interactive, powering its upcoming retail, digital and online sports betting offering, DRF Sports.

The multi-year partnership will provide AI with access to Kambi’s betting solutions, from compliance provision and odds compiling to customer intelligence and risk management built on Kambi’s proprietary software platform.

AI’s online and mobile presence, including the 127-year-old Daily Racing Form, a provider of data and editorial coverage to horse racing and sports enthusiasts in North America, and DRF Bets, an online and mobile wagering platform, will enable it to provide Kambi’s technology and services instantly to customers.

The multi-state agreement will introduce the Kambi-powered sportsbook online in Iowa before launching in additional states throughout 2022 and beyond.

“We are thrilled to work with the talented team at Affinity Interactive to provide our leading software to sports enthusiasts across the U.S.,” said Kristian Nylén, CEO of Kambi.

“This agreement is an exciting opportunity to showcase the strength of our product and leverage our experience to succeed in the competitive sports betting market. The combination of Kambi’s advanced technology, DRF Sports’ multimedia information capabilities and Affinity Interactive’s regional casino assets makes for an enticing sports betting proposition.”

“This is an exciting time for Affinity Interactive and the sports betting industry, and partnering with Kambi will allow us to capitalise on a number of compelling opportunities and position our businesses for shared success.

“This is the first step in our strategy of rolling out the DRF Sports brand to online customers for sports betting and iGaming,” added James Zenni, Chairman of Affinity Interactive.