US – Kansas signs with Scientific in an instantBy Phil - 17 December 2016
Scientific Games has won a new, six-year instant games contract from the Kansas Lottery.
The company will provide the Lottery with instant game design, production and marketing support under the agreement, which began September 13, 2016 and may be extended for up to four years.
Scientific Games currently provides the Lottery with unique instant games players love such as integrated holographic games, and Scratch My Back games that offer additional play opportunities on the back of the ticket. The Company also provides the Lottery with popular licensed brands for its game portfolio, including The Walking Dead, Monopoly and Major League Baseball.
Terry Presta, Executive Director, Kansas Lottery, said: “We look forward to working closely with Scientific Games to bring even more innovative and entertaining games to Kansans. We are excited to collaborate with the world’s largest supplier of lottery instant games on game planning strategies that will help us continue the excellent growth we are experiencing in this product category.”
In the Lottery’s fiscal year 2016, which ended June 30, 2016, the Kansas Lottery experienced $272.2m in retail sales including $164.6m in instant games, a 6.7 percent increase over the prior fiscal year. Scientific Games and its legacy companies have supplied the Lottery with instant games since its start up in 1987.
John Schulz, Senior Vice President of Instant Products for Scientific Games said: “We look forward to furthering our relationship with the Kansas Lottery with new product offerings. We will continue to offer insights from our global player research and more than 40 years of instant game best practices to help drive revenue and net proceeds for the State of Kansas and its beneficiaries.”
Currently, Scientific Games supplies more than 70 per cent of lottery instant games in the US and provides games, technology and services to more than 150 lotteries worldwide, including nearly every North American lottery.