Interactive
US – Kindred to deliver online sports betting for Hard Rock Atlantic City
By Phil - 20 August 2018
Kindred Group has entered into an agreement with Hard Rock Hotel & Casino – Atlantic City, in New Jersey.
Kindred Group, previously Unibet Group, has agreed with Hard Rock Hotel & Casino Atlantic City to pursue a Casino Service Industry Enterprise License in New Jersey. The agreement allows Kindred to take its first important step towards offering U.S. customers online sports betting and gaming services.
The collaboration between two strong international brands, will combine Hard Rock’s first-class lifestyle and entertainment experience with Kindred’s state-of-the-art digital innovation and data analysis, creating a strong offering in the New Jersey market.
“Hard Rock is proud to partner with one of the fastest growing operators in the industry. We are hopeful that Kindred’s international experience and commitment to innovation will translate to a significant success in New Jersey,” said Kresimir Spajic, SVP Online Gaming at Hard Rock International.
“This is a very exciting moment for Kindred as we have been working hard to take this first important step into what will most likely become the largest betting market in the world. I’m also delighted that we have been able to team up with a true lifestyle and entertainment brand and I am confident that Kindred and Hard Rock Hotel & Casino Atlantic City will give New Jersey customers an absolutely great sports betting and gaming experience,” said Manuel Stan, SVP Kindred US.
Kindred has been preparing to take this step for a long time and intensified its efforts when the US Supreme Court ruled against PASPA in May this year. The agreement is part of Kindred’s ongoing process to secure regulatory approval.
