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US – LeoVegas COO to explain ‘Mobile First’ strategy at Juegos Miami

By - 19 April 2016

The organisers of Juegos Miami have confirmed that LeoVegas Chief Operating Officer Marcus Nylén will deliver one of the event’s most keenly anticipated key note presentations.

Mr. Nylén’s presentation, entitled ‘Going mobile – no longer an option’, will offer advice to start-ups as well as helping established operators to switch their focus to handheld devices. He believes there is great scope for growth in Latin America and the Caribbean, and hopes to use the event in Florida to build new relationships with attendees from across the region.

Previewing his appearance in Miami, Nylen said: “I’m truly intrigued with the diversity that the LATAM countries have to offer in terms of gaming development and I am looking forward to learning and discussing our industry with peers that I don’t usually have the opportunity to network with in similar conferences in Europe.
“In my speech, I will be looking at how going mobile is no longer an option but a must. Besides sharing LeoVegas’ mobile first strategy and our journey so far, I will be discussing how companies can build their very own mobile first strategy and move towards mobile as part of their omni-channel transition. Finally, I am looking forward to actively participate in the series of networking and social events that Juegos Miami has to offer.”

With its playability, seamless transitions, comprehensive offering and vibrant design, LeoVegas, the European market-leader, is widely acclaimed as the ‘king of mobile casino’. “Over the years we have successfully built the best mobile casino and from the very start we have taken a conscious decision of adopting a user-experience (UX) driven mindset into our approach,” explained Nylén. “To successfully deliver on our mobile first strategy we strive to channel innovation in everything that we do, from operations through games, product development and UX, features, and promotions.

“The look and feel and the intuitiveness of our product are important but being mobile first goes further. We therefore also put a lot of effort on presenting players with an optimised experience for the mobile device they’re using – this includes features, functionality, loading speeds, etc.”

Mr. Nylén believes that operators that continue to treat mobile as an add-on to their desktop offering will be left behind as smartphone usage continues to soar across the world thanks to regulatory and market changes. He explained: “Today, people look at everything from a fun and playful perspective and unless you deliver to the best of their expectation, they’re going to look for alternatives. That’s why LeoVegas’ mantra of mobile-first works so well – we did not adapt our online casino to look decent on mobile. Instead we built a mobile-first gaming experience that players expect from their mobile casino of choice.”

Marcus Nylén is one of 30 eminent thought leaders who will be appearing at Juegos Miami in order to apply their knowledge gained working in established international gaming markets to Latin America.

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