Interactive

US – Light & Wonder chooses Optimove as CRM marketing solution for operator portfolio

By William - 16 August 2022

Light & Wonder has signed a partnership with CRM marketing platform Optimove to enhance operators’ ability to react to individual players’ actions in realtime by tailoring messages and offers across multiple channels.

Light & Wonder’s portfolio of operators will gain several additional capabilities from the tool, including enriched customer profiles and identifying all historical, predictive, and realtime player data from sources such as CRM, service clouds, and data warehouses within Optimove’s customer data platform to create a comprehensive single customer view.

“We always aim to provide our customers with the best tools to do the job,” said Toby Partridge, Director of Player accounts at Light & Wonder.

“Strengthening our strategic partnership with Optimove is a perfect example of our commitment to making targeted value-enhancing collaborations designed to advance our operators’ multichannel marketing capabilities.

“Optimove offers a proven best-in-class CRM Marketing solution, and our operators can now easily harness that technology to focus on long-term retention by ensuring each player gets maximum value from every interaction, thus improving Customer Lifetime Value and the overall bottom line.”

Optimove’s AI-mapped CRM Journeys deliver customer communications across email, mobile, web, and additional channels, together with productised experimentation tools to measure the incremental uplift of each campaign, journey, and strategy to continuously optimise CRM Marketing performance.

“We’re excited to contract with Light & Wonder as the CRM Marketing solution for their operator portfolio,” added Dan de Souza, Director of Partnerships at Optimove.

“To create a competitive edge in today’s market, operators must adopt a player-centric approach that can only be achieved with AI-led CRM Journeys.

“The road to that goal runs through orchestrating hyper-personalised communications with hundreds of segments, improving retention rates, customer lifetime value, and the overall bottom line.

“We are excited at the opportunity to help Light & Wonder and its world-leading operator portfolio achieve those goals.”