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US – Light & Wonder rolls out bespoke blackjack title with Caesars Digital

By - 1 November 2023

Light & Wonder has delivered its first customised casino title to Caesars Digital online casino platforms in Michigan via its content creation platform Playzido.

The launch sees Caesars Palace Online Casino and Caesars Sportsbook & Casino players gain access to an exclusive version of studio partner HITSqwad Gaming’s Sweet 16 Blackjack game, with Caesars branding emblazoned across the table and cards.

The gameplay itself puts a unique spin on the casino floor classic, where players can place a sweet 16 side bet in addition to the standard Blackjack experience.

Stuart Banks, Founder Playzido, said: “We’re extremely proud to announce our new partnership with Caesars, undoubtedly one of the biggest global names within the casino-entertainment industry.

“Not only does this further establish Playzido’s market presence in Michigan but it also aligns perfectly with our strategy of empowering operators to create exclusive and branded content.

“We very much look forward to working closely with the brilliant team at Caesars Digital and we are super excited about the lineup of games scheduled for release in the upcoming weeks and months.”

The furthering of the long-term relationship between Light & Wonder and Caesars Digital follows Playzido’s recent entry into Michigan after securing a business-to-business (B2B) licence.

It underlines the wider strategy of Playzido to develop localised content alongside independent studios and provide operators with access to new gaming experiences through its proprietary Remote Gaming Server (RGS) platform.

Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, added: “Providing tailored content for our players is a key focus as we strengthen our existing product portfolio across our platforms.

“This branded version of Sweet 16 Blackjack allows our loyal players to enjoy a fun game within a familiar setting, and we are confident Light & Wonder, Playzido and HITSqwad have produced a title that will truly resonate with our audience.”

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