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US – M Games launches celebrity and influencer eSports Series

By - 7 November 2019

M Games has announced a celebrity and influencer eSports tournament commencing on 7th November and winding up with an awards ceremony in Park City, Utah, during the Sundance Film Festival in January.

Kenji Claudio, Vice President at M Games, outlined his expectations for the event: “We are expecting hundreds of social media stars, celebrities, and athletes to show up, along with major brands, VR companies, and global paparazzi during the awards night.”

The winner of the M Games 2020 Celebrity eSports Challenge will be crowned at the end of the weekend in the snowy mountains of Park City. Momentum Studios will launch and run the celebrity and social media eSports series in the USA and air it on Fox Sports Asia channel across 31 countries to promote the brands, game companies, fans, and social media stars involved.

Dante Venafro, M Games Business Partnership Director, added: “The M Games ‘content-to-commerce strategy’ is based on the straightforward idea of building experiences and fun engagement with fans that help drive video gaming partnerships with traditional gaming partners and emerging blockchain-powered gaming platforms.”

The tentative game line-up for the event includes NBA 2K20, Overwatch, Counterstrike, Apex, Destiny 2, League of Legends, FIFA, Fortnite and NFL Madden.

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