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US – Maine State Lottery launches Scientific Loyalty Program

By - 5 February 2016

The Maine State Lottery launched its new player rewards program, RewardMe Lottery Club, through the company’s Loyalty Plus solution.

For the first time, lottery players in Maine can participate in a points-based rewards program that allows them to enter their non-winning instant lottery games online, accumulate points and redeem points for prizes and merchandise in the company’s Points for Prizes online store. The RewardMe Lottery Club supporting mobile app, developed by Scientific Games for iOS and Android smartphones and tablets, may be downloaded from the App Store or Google Play store at no cost. With 13 mobile apps released and seven full loyalty rewards programs currently in use by US lotteries, more than any other lottery provider, the company’s interactive solutions are inventing conveniences for US lottery players and retailers.

Tim Poulin, Deputy Director, Maine Bureau of Alcoholic Beverages and Lottery Operations said: “The mobile app is really a key component of our new RewardMe Lottery Club. Our players can use it to quickly check their instant and draw game tickets to see if they are winners, and it allows them to scan their non-winning instant games directly into their rewards account with their mobile phone. We’re offering our players the same convenience on the go they’ve come to expect with other consumer products, and it looks like they’re enjoying it so far.”

The RewardMe Lottery Club app can also store a player’s favourite draw game numbers and produce a barcode on their mobile screen that can be scanned at the retail checkout to print their lottery ticket.

Michael Lightman, Vice President, Lottery Interactive for Scientific Games, said: “With every rewards program we create and every mobile app that goes live, we learn more and more about consumer convenience and retail efficiency. We designed this app to provide players in Maine with an easy way to engage with the Lottery and its instant and draw games, and to provide support to the more than 1,200 lottery retailers in the state.”

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